Service Design Days 2021
Shared urban experiences Masterclass
Design for the shared value - how can we design meaningful, everyday experiences on urban scale?
Design for the shared value - how can we design meaningful, everyday experiences on urban scale?
Urban communities are the catalysts for creativity, knowledge sharing, and progress. In order to enable those values in the urban context, the new approach should push forward concrete initiatives to remove barriers, and unleash the human creative potential.
In a co-creative masterclass, run together with Filippo Lodi, we invited participants to explore questions around inclusivity in cities and how we can design meaningful, everyday experiences on an urban scale.
Participants worked in four groups to discuss the needs of families in specific locations (Dallas, Mexico City, Riyadh, Amsterdam) and the challenges they face related to urban environments and services.The groups explored values that are absent or in surplus, and looked for overall value maps to find links between opportunities for elevating individual, societal and business assets.
The main lesson was to find a shared value opportunity, where individuals, society and real estate can benefit from introducing new services and experiences (a win-win-win situation). The participants learned to find links between the different scales of the ecosystem and design for shared value.
In a co-creative masterclass, run together with Filippo Lodi, we invited participants to explore questions around inclusivity in cities and how we can design meaningful, everyday experiences on an urban scale.
Participants worked in four groups to discuss the needs of families in specific locations (Dallas, Mexico City, Riyadh, Amsterdam) and the challenges they face related to urban environments and services.The groups explored values that are absent or in surplus, and looked for overall value maps to find links between opportunities for elevating individual, societal and business assets.
The main lesson was to find a shared value opportunity, where individuals, society and real estate can benefit from introducing new services and experiences (a win-win-win situation). The participants learned to find links between the different scales of the ecosystem and design for shared value.
